A campaign for the Swedish countryside. The project was initiated during the debate that started when the Professor Kjell A Nordström made a statement and called it "skräpyta”.
With the project I wanted to highlight the countryside and the people who live there. By let people share a picture of your ”skräpyta” and describe why they are there, what makes that place special for just them.
On the campaign site you can watch the pictures and search for different villages in Sweden. The posters works to spread information about the campaign and also the folded square meter which also can be used as a measuring tool.
Exhibition catalog for the graduation projects of the Graphic design students at Malmö University 2017. Nominated for the Swedish design prize 2017: Information - Print.
Made together with: Hedvig Wallin, Alexander Hedström, Rasmus Nilsson, Camila Mahzouni, Malin Wollberg, Niclas Dahlberg Hansson, Emma Nilsson and Linnéa Åsberg.
Fältstudier - photo book
Fältstudier explores the meeting between fields of different material, color and texture on buildings in a city. A study of what happens when you take out small parts of a whole and focuses on the breakpoint where these different surfaces meet.
Each photo in the book is pictured in outlines and works as a register of where the pictures are photographed in the end of the book, as well as on the cover.
Brave juices - visual identity
A school assignment to create a visual identity for the juice company Brave. Which manufactures juice with olive oil as a key ingredient, made for people that want to make the best out of life, and find balance between the different parts of it. The heart of Brave philosophy is Eudaemonia, which stands for a contented state of being happy, healthy and prosperous.
The fact that the olive oil is floating on the top of the juice is the detail we decided to frame and build the visual identity on. We wanted to create a clean, simplistic design and let the logotype that appear by a cut-out on the label become the central.
A collaborative project with Rasmus Nilsson.
Mahskara is the student magazine of Malmö University. It’s delivered in all members postbox two times a semester. For about one year, I have been a member of the team that have been working with the layout. This is some of my spreads.
Work for Lunicore Student Consulting. I created a new design for ads and other communication based on the existed visual identity. I also made a folder to use at recruitment fairs.
A school project in editorial design. The task was to develop and design a concept for a new magazine with a theme of my own choice.
OAS is a inspiration magazine with focus on plants, it is for people who like to be in a green environment but not necessarily live in a house with a garden. The layout and typography follows the organic theme of the magazine.
Bengan - conceptual typeface
I have never seen my father write anything else than hurried to-do notes, except for special occasions - when it’s someones birthday and they will be receiving a greeting card. The lettering on this cards is very specific, with tall, thin letters with an extremely high x-height. I’ve got this card during my whole childhood, but nowadays it is more seldom, since my father has learnt to write them on the computer. Therefore I decided to digitalize it and created the typeface ”Bengan”, based on his lettering.